Shobhit

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Whereas the job itself is the framing of the circumstance from the perspective of the consumer with the Job to Be Done, as he or she confronts a struggle to make progress, the job spec is from the innovator’s point of view: What do I need to design, develop, and deliver in my new product offering so that it solves the consumer’s job well?
Competing Against Luck: The Story of Innovation and Customer Choice
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