The Fallacy of Active Versus Passive Data The Fallacy of Surface Growth The Fallacy of Conforming Data Let me explain: 1. The Fallacy of Active Versus Passive Data When a company—or product—is first launched, it is usually steeped in the context of the job it discovers. And having uncovered a job with no good solution, it’s often competing with no one. Entrepreneurial energy, focus, and resources can be devoted to understanding and solving customers’ jobs. But after the company or product has been launched into the world, its energy, focus, and resources turn in a different direction.
