suggests, we don’t yet have all the answers to these questions, but we do know that leaders interviewed for this book have told us that Jobs Theory turns out to be a powerful tool for focusing and leading the organization as a whole. In Intuit’s case, Cook says, the organization is so focused on customers’ jobs that it allows itself to operate like a “network of start-ups” in which small teams launch new product pilots with minimal senior-level approval because they are so clearly aligned with jobs. When everyone on the team understands that the goal is “taxes are done,” they’re all pulling in
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