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What gets in the way of someone choosing to make the decision to hire something to solve their job? But in other cases, the barriers are surrounding the Little Hire. Why is this solution difficult for you to use—or not, in reality, solving your problem at all? In both cases, those barriers can be so significant as to cause a consumer to not hire your product in the first place or fire it once they’ve brought it into their lives. Innovators have to have a heat-seeking sensor for the tensions, struggles, stress, and anxiety of both the Big Hire and the Little Hire.
