Joe Soltzberg

35%
Flag icon
The people who hired Depend Silhouette incontinence products fired staying at home instead of risking going out. Companies don’t think about this enough. What has to get fired for my product to get hired? They think about making their product more and more appealing, but not what it will be replacing.
Competing Against Luck: The Story of Innovation and Customer Choice
Rate this book
Clear rating
Open Preview