Joe Soltzberg

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A key goal in building a theory inductively is to develop one or more “constructs.” Constructs are rarely directly observable. Rather, a construct is an abstraction—quite often, a visualization that helps observers see how the phenomena interact with and change each other, over time. Whereas correlations reveal static relationships among the phenomena, a construct is a stepping-stone that helps us to see the dynamics of causality.
Competing Against Luck: The Story of Innovation and Customer Choice
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