It’s not easy to get these jobs-based goals right—as we’ve discussed, jobs are complex and nuanced and require a deep understanding of the progress a consumer is trying to make. But when you do, the impact on an organization’s productivity can be dramatic, because the resulting clarity enables a much greater share of the organization’s human capital to be deployed with the right balance of autonomy and alignment. Since we know that strategy is formed in the everyday choices employees make about resources, processes, and priorities, clarity about what jobs your customers are hiring you to do
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