Sandesh

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An organization explicitly focused on a clearly defined job enjoys four key benefits: Distributed decision making: Employees throughout the organization are empowered to make good decisions that align with the job, and to be autonomous and innovative. Resource optimization: The jobs focus shines a light on which resources are aligned against what matters most and which are not, and enables them to be rebalanced accordingly. Inspiration: Solving a customer’s job is inherently inspiring to individuals in an organization, as it enables them to see how their work enables real people to make ...more
Sandesh
Benefits of JTBD
Competing Against Luck: The Story of Innovation and Customer Choice
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