What jobs are your customers hiring your products and services to get done? Are there segments with distinct jobs that you are inadequately serving with a one-size-fits-none solution? Are your products—or competitors'—overshooting what customers are actually willing to pay for? What experiences do customers seek in order to make progress—and what obstacles must be removed for them to be successful? What does your understanding of your customers’ Jobs to Be Done reveal about the real competition you are facing?
