“When we try to answer: ‘Is it good enough?’ we’re left with opinions and never-ending arguments,” explains Chris Spiek, Bob Moesta’s partner in the Re-Wired Group. “It’s nearly impossible to distinguish between bad, good, good-enough, excellent without the Job to Be Done. When we try to answer: ‘Is it good enough to help a consumer make this kind of progress in this kind of situation?’ the answers come easily. The circumstance of the progress they are trying to make is critical to understanding causality.”
