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Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

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companies fall into believing one of three fallacies: The Fallacy of Active Versus Passive Data The Fallacy of Surface Growth The Fallacy of Conforming Data
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Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen
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