possible.”
1. Jobs Theory helped Deseret thrive in a challenging time for print media by focusing on the content customers were seeking to hire rather than being like other news outlets (and shifting competition away from televised, social, and digital media).
2. Reorganized and shifted their culture, bringing in new talent with shared beliefs that strengthened their ability to deliver in the job to be done.
3. Deseret tapped into a larger market with the jobs focused business than was possible with their previous product focused business.
