Matthew’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

purpose brand for safety and reliability.

Matthew Ackerman

Problem + policy + coordinated action = fulfilling job + purpose brand

See Matthew’s 37 notes & 247 highlights

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

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