Matthew’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

irrelevant.

Matthew Ackerman

A purpose brand has no extraneous functions and is simple coordinated and focused on the customer job

See Matthew’s 37 notes & 247 highlights

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

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