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Matthew Ackerman
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Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

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Jobs Theory explains why customers pull certain products and services into their lives: they do this to resolve highly important, unsatisfied jobs that arise.
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Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen
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