“Jobs gives you a very clear innovation trajectory,” Whitman says. “I can see how we need to improve for the next ten years. It’s less product oriented now than process oriented.” For example, Marriott was willing to devote nearly ten full-time employees on its staff to implementing the FranklinCovey “4 Disciplines of Execution” program. But not every customer will have the resources to do that. So FranklinCovey is figuring out how to make it cheaper, faster, and easier to roll out. “Two-thirds of our R&D budget is spent on process innovation,” Whitman says. The goal is to create offerings
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