Wristwatches were fired in droves as soon as people began carrying mobile phones that not only told them the time, but could sync with calendars and provide alarms and reminders. I fired my weekly Sports Illustrated when I could suddenly flip on ESPN. The people who hired Depend Silhouette incontinence products fired staying at home instead of risking going out. Companies don’t think about this enough. What has to get fired for my product to get hired? They think about making their product more and more appealing, but not what it will be replacing.
