YHVH, is spelled with the four Hebrew letters yud, hei, vav, hei, and is sometimes known in English as the tetragrammaton. The problem—and this is plain for any reader of the Bible to see—is that this name is not really new at all. It is used constantly throughout the book of Genesis, oftentimes to characterize the Lord in conversation with Abraham, Isaac and Jacob—the very people who, according to God’s declaration here, were not supposed to know about this name.

