At the Burning Bush, Moses asks God about His name. What he is really saying is: The people will want to know who You are; what shall I tell them? And later, just before the Ten Plagues begin, God comes back to the issue of names. He tells Moses that He is revealing Himself to the world using a new “name,” as it were. A new facet of His identity, earlier hidden, will now, in the Exodus, start to become clear. It is bound up in the name YHVH.
