Suppose that the arguments of Kierkegaard, Kant, Diderot, Hume, Smith and the like fail because of certain shared characteristics deriving from their highly specific shared historical background. Suppose that we cannot understand them as contributors to a timeless debate about morality, but only as the inheritors of a very specific and particular scheme of moral beliefs, a scheme whose internal incoherence ensured the failure of the common philosophical project from the outset.