If someone suggests to us, in the spirit of Bentham and Mill, that we should guide our own choices by the prospects of our own future pleasure or happiness, the appropriate retort is to enquire: ‘But which pleasure, which happiness ought to guide me?’ For there are too many different kinds of enjoyable activity, too many different modes in which happiness is achieved. And pleasure or happiness are not states of mind for the production of which these activities and modes are merely alternative means. The pleasure-of-drinking-Guinness is not the pleasure-of-swimming-at-Crane’s-Beach, and the
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