we must first recall the second key characteristic of the emotivist self, its lack of any ultimate criteria. When I characterize it thus I am referring back to what we have already noticed, that whatever criteria or principles or evaluative allegiances the emotivist self may profess, they are to be construed as expressions of attitudes, preferences and choices which are themselves not governed by criterion, principle or value, since they underlie and are prior to all allegiance to criterion, principle or value. But from this it follows that the emotivist self can have no rational history in
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