But for reasons that we have already noticed emotivism always seemed implausible to analytical philosophers primarily concerned with questions of meaning largely because it is evident that moral reasoning does take place, that moral conclusions can often be validly derived from sets of premises. Such analytical philosophers revived the Kantian project of demonstrating that the authority and objectivity of moral rules is precisely that authority and objectivity which belongs to the exercise of reason. Hence their central project was, indeed is, that of showing that any rational agent is
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