Emotivism has become embodied in our culture. But of course in saying this I am not merely contending that morality is not what it once was, but also and more importantly that what once was morality has to some large degree disappeared—and that this marks a degeneration, a grave cultural loss. I am therefore committed to two distinct but related tasks. The first is that of identifying and describing the lost morality of the past and of evaluating its claims to objectivity and authority; this is a task partly historical and partly philosophical. The second is that of making good my claim about
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