A successful book relaunch is more complicated than simply marketing your book again. In fact, to do it successfully, you’ll need to follow the 7-step program I outline in this book. Some of the things we’ll cover are how to: Analyze your book’s position Create an improvement roadmap Test the existing cover to determine whether or not to design a new one Rearrange your book categories using my Lift Off strategy Ensure your internal marketing techniques are in place to increase sales of other books in the series
