Disrupted: Ludicrous Misadventures in the Tech Start-up Bubble

by Dan Lyons

This is the content factory. That is literally what they call it. These people are content creators. That is literally what they call themselves. “Hungry for more content? Click here to get some!”

In training we’re taught that the billions of emails that we blast into the world do not constitute email spam. Instead, those emails are what we call “lovable marketing content.”

A woman who runs a blog for a hospital complains in the comment section that she tried to use the BTG to generate ideas for Cervical Cancer Awareness Month and received the following: WHY WE LOVE CERVICAL CANCER (AND YOU SHOULD TOO!) and MILEY CYRUS AND CERVICAL CANCER: 10 THINGS THEY HAVE IN COMMON