You write one first-round email that goes out to everybody on the list. For the second-round email, you might create three versions—one for the people who deleted the first email without opening it, another for people who opened the email and looked at it before deleting it, and a third for people who went one step further, who clicked through on the link in the first email and looked at your website, but then left without buying anything. Then you create a third round of email messages based on the possible responses to the second email, and so on and so on. The goal is to keep pushing people
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