in 2011 the American Academy of Pediatrics (AAP)5 clearly said that children under two should have no screen time at all, meaning no iPads, iPhones, laptops or TVs. Instead, parents should use play and live interaction if they want to give their babies the best possible developmental help. This may be bad news for the 90 per cent of parents who let their babies regularly interact with screens, and in practical terms may not be possible, but an effort can be made to limit screen exposure as much as possible.

