Can we actually learn new complex information, or significantly reinforce memories, while we sleep, as the subliminal learning advocates suggest? The answer is a definitive no. There is no evidence that we can learn words or facts, or benefit from any sort of personality-pumping propaganda, while we sleep – not even when information is delivered in the convenient form of an iPhone app. As Madalina Sucala and her research team reported in 2013, ‘technology has raced ahead of the supporting science’. The only people who get rich from ‘sleep your way to success’ subliminal learning recordings are
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