Jussi Mäntysaari

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when we see a photo we create a new memory of that occasion which can interfere with our memory of actually experiencing (or not experiencing) an event. When we think about the event we may then have trouble distinguishing between our memory of the photo and our actual experience – possibly even entirely replacing a real visual memory with another. Emotional or not, verbal or visual, our memories can be readily manipulated.
The Memory Illusion: Remembering, Forgetting, and the Science of False Memory
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