Penn Jillette

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So it seems that our facility for paying attention overwhelmingly works to make us notice only a small amount of information so that we have a chance of actually processing it, and, in certain situations, remembering it for the future. Memory feeds into attention to tell it what ‘important’ information is, based on past experience, and attention feeds back into memory to update our internal representations of the world.
The Memory Illusion: Remembering, Forgetting, and the Science of False Memory
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