Normative influences are the influences of groups on their members – situations where we do not want to stand out, regardless of whether we believe the group to be correct or not. Informational social influences are also facilitated by groups, but do not necessarily require them. They are instances in which we believe that another person is better informed than us, so we adopt their information on the basis that it is probably correct – a situation where a group or, say, an interviewer really does know the correct answer.
