Indeed, people are often willing to provide a very obviously incorrect answer if it conforms with the answer that everyone else is giving. While we might be comfortable accepting that some people are naturally ‘followers’ and will inevitably behave that way, what is shocking is that nearly 75 per cent of the participants in the experiments conformed to the obviously incorrect answer provided by the group at least once, demonstrating that actually the majority of us can be influenced by our peers. We can all be victims of situational demands. When asked later why they had conformed, most
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