This corresponded with what they found in their review of the academic literature, where there is strong evidence to show that romantic partners are often annoyed and upset when their partner uses a cell phone during time spent together. This is also borne out in work by marketing professor James Roberts with Meredith David from Baylor University Hankamer published in 2016.8 Roberts coined the term ‘phub’ – an elision of ‘phone’ and ‘snub’ – to describe the action of a person choosing to engage with their phone instead of engaging with another person. You might, for example, indignantly say
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