The plot of A Face in the Crowd was only a part of its story. The surrounding publicity focused on Kazan’s directing technique. To get Griffith into character, he exploited the actor’s childhood memories of being called white trash. In this way, it was an unusual film, and it offered a two-part message about class. First, it reminded audiences of the danger in elevating a lower-class redneck above his accustomed station and giving him power—for the redneck personality on-screen was a volatile mix of anger, cunning, and megalomania. Second, Kazan’s exploitation of the backstory on Griffith
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