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Kindle Notes & Highlights
there was ever a semblance of the normal life rulebook in Musk’s decision-making, it was at this point in his life—as a beyond-wealthy 31-year-old in 2002—that he dropped the rulebook into the fire for good.
gravity of the missions he’s undertaken, missions that make all other potential jobs seem trivial and pointless.
refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about—because he sees advertising as manipulative and dishonest.

