Is an iterative approach less exciting than manifestos, epiphanies, flying across the country to surprise someone, or sending four-thousand-word stream-of-consciousness e-mails in the middle of the night? Of course. Is it less glamorous and bold than going all in and maxing out your credit cards because you believe in yourself? Absolutely. Same goes for the spreadsheets, the meetings, the trips, the phone calls, software, tools, and internal systems—and every how-to article ever written about them and the routines of famous people. Passion is form over function. Purpose is function, function,
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