Product Demos That Sell: How to Deliver Winning SaaS Demos

by Steli Efti

How long should your demos be? 15 minutes or less. Most founders think their software can’t be properly demonstrated in 15 minutes, but most demos are way too long.

If you give yourself another 10 to 15 minutes at the end of your demo to answer questions and engage with people, the maximum amount of time you should spend demoing is 30 minutes.

Just ask them one of these questions: •What were the highlights of this conversation for you? •I’m wondering, what was the most interesting thing that you’ve learned in this conversation? •I want to ask you, in the pitch today, what did you find most impactful? What were the things that you’re taking away?