Another common reason why people don’t want to attend a demo is that they simply don’t see the value in it. Sell them on it by clearly spelling out the value. “We’ve found that people who try our software are 35% more likely to succeed with our solution when they join a 30-minute, one-on-one demo. It’s the fastest way to figure out if our product can help you, get answers to any questions you have and start using our software in a way that’s optimized for your workflow. It’ll help you get the most out of this trial.”