Product Demos That Sell: How to Deliver Winning SaaS Demos

by Steli Efti

when you give a demo, you help a prospect understand the value your product can generate for them and you help them make a buying decision. It’s sales.

The purpose of your product demo is demonstrate value, not features and functionalities.

you need to focus on how your product is going to help your prospect: •create value •save time •increase revenue •solve problems

Don’t let prospects figure out the most important moments on their own; tell them when the most important moments are.