Product Demos That Sell: How to Deliver Winning SaaS Demos

by Steli Efti

However, until the prospect becomes a customer, you’re selling, not training.

The purpose of your product demo is demonstrate value, not features and functionalities.

If you give a demo and you give it remotely—meaning you can’t see eye to eye with the person because they’re not in the same room as you—you have to highlight the precise moment when prospects need to pay full attention to you.