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On a more sinister note, the same study implies that in future US presidential elections Facebook could know not only the political opinions of tens of millions of Americans, but also who among them are the critical swing voters, and how these voters might be swung. Facebook could tell that in Oklahoma the race between Republicans and Democrats is particularly close, identify the 32,417 voters who still haven’t made up their minds, and determine what each candidate needs to say in order to tip the balance. How could Facebook obtain this priceless political data? We provide it for free.
Prediction
