The Council on perusal of record and the report of the Inquiry Committee held the respondent newspapers Amar Ujala and Dainik Jagran guilty of ethical violations and adopting the observations of the Inquiry Committee. It cautioned the media to refrain from publishing news masquerading as advertisements and vice versa. It also decided that adjudication along with all the case papers may be sent to the Election Commission of India for such action as deemed fit by them.
