Big Data MBA: Driving Business Strategies with Data Science

by Bill Schmarzo

This book is targeted toward business users and business management. I wrote this book so that I could use it in teaching my Big Data MBA class, so included all of the hands-on exercises and templates that my students would need to successfully earn their Big Data MBA graduation certificate. I think folks would benefit by also reading my first book, Big Data: Understanding How Data Powers Big Business, which is