For a time in the early 2000s, there was a belief that bloggers would become the next wave of authors, and many big-money blogger-to-author book deals were signed. Besides a handful of notable exceptions, this rarely worked, commercially or critically. The problem was not a lack of talent; the problem was that writing a blog and writing a book have almost no psychological relationship. They both involve a lot of typing, but that’s about as far as it goes. A sentence in a book is written a year before it’s published, with the express intent that it will still make sense twenty years later. A
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