And the problem is, a woman doesn’t feel that she can “build” her beauty like she can her physical strength, her stamina, her knowledge, her competence, or her wisdom. She doesn’t feel that she can build her attractiveness the way she can her résumé. In fact, media messages tell her that her beauty will only deteriorate as she ages. Men are measured by their prowess, success, performance, and ability to be effective in their chosen field or occupation. Women are not only judged on all of those qualities, but also how they look and dress in the process.
