Karthik Shashidhar

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There is one difficulty presented by this individual-first approach: it requires a great deal of data, far more data than averagarian approaches. In most fields that study human beings, we didn’t have the tools one hundred, fifty, or even twenty-five years ago to acquire and manage the extensive data necessary to effectively analyze, then aggregate.
The End of Average: How to Succeed in a World That Values Sameness
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