A certain void exists now with the decline of so many good institutions that used to guide our lives, such as social clubs, religions, athletic teams, neighborhoods, and nuclear families, all of which had a unifying effect. They gave us a sense of belonging to a group, working toward a common goal. People still need an ethical center, a sense of their role in society. A company can help fill that void if it shows its employees and its customers that it understands its own ethical responsibilities and then can help them respond to their own.
