The Patagonia label is evocative and valued in the marketplace. But we don’t use it as a crutch for mediocre design. A product independent of the label should stand on its own merits and not rely on the label to carry it. The product must be intrinsically valuable in its own right. A Patagonia product should be identifiable even from a distance by the quality of workmanship and attention to detail. The Zen master would say a true Patagonia product doesn’t need any label.
