Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

by Yvon Chouinard

One of the largest pharmacies in the United States, CVS, in 2014 ceased selling tobacco in their stores, thus losing more than a billion dollars in revenue a year. Yes, customers will now go somewhere else to buy their tobacco, but it won’t be from CVS! Bravo! —Y.C.